wang zhi ying

History of Levi's

Levi Strauss try to put the metal nails to the jeans , and it is popular of miners. that is the start of Levi's.

Concept is to seek after free , fun , and showing yourself.

The characteristic of Levi's

In the past, the jeans used to use six buttons, but they use zipper now. and the type 501 still use buttons.

Leather standard

the jeans were tied to two horses and then they rush in opposite direction. and the result prove the jeans can stand the tension.

Levi's is a brand famous of jeans. it is very good to wear.

and it is leader of parity jeans.  

Analysis of Fashion Culture in America-crocs a&f by gang wang

                        LENOX

                                                                            

                                           crocs

    colorful

                             most ads are about women

A&F

                 dark   l

 The room is dimly lit.
these blackandwhite photos make me feel nostalgic for the past

That's all                      Thank  YOU!

Assignment 2 from zhangkun

American Popular Culture 

Assignment 2 – Analysis of Fashion Culture in America

Two weeks ago I went to DSW. DSW (Designer Shoe Warehouse) is an American-based stores to sell footwear. Also have some clothes.

This is my first time in the United States go to the store, I found USA and China are very different, where the district tend to be small, a few shops, the middle of a parking lot can become a small business district.And the busiess district like chinese word "凹"

DSW (Designer Shoe Warehouse) is an American-based footwear stores to sell both GUESS, CROCS brand civilians so, there are some like PRADA, GUCCI such luxury brands, and broad choices, especially its for some luxury brand shoes, the price close to the people , for example, can be found at DSW sold less than $ 100 GUCCI heels.

DSW is a good place for who love shoes. Customers will see all kinds of outstanding footwear designer brands, as well as an array of shoes, plus irresistible price. Are on display in the hallway of the men are also all kinds of women dress, sports shoes, exclusively for customers to create a simple, comfortable shopping environment. From a leisurely fashion to elaborate chic, everyone can find their own style. In addition, DSW's website also provides 

more styles of children's shoes for the kids choose.

And also have lots of clothes. But not many types, should be based store or to sell footwear.

American pop fashion

The fashion in America

Macy's (Macy 's) is a high-end department stores in the United States, the main business clothing, shoes and hats and home decorations, with high quality service to win reputation. Although its size is not very big, but in the United States and the world have high visibility. I went to this famous mall last sunday. 

Luxury brand--Chanel

This is the perfume of Chanel which is popular all over the world .The smell of perfume is pleasant and its bottle packing is unique. 

It is the Chanel fashion, contracted and fashionable. The store locates in Phipps Plaza. Naturally, the price of Chanel turned of a lot of people. But in United States, Chanel price is much cheaper in China.

Chanel's consumes may be upper echelons. 

Civilian brand--Coach 

Coach is very common in United States, and its target consumers may general public. However, in China, its price is also very high, and its target consumers may be the upper echelons. 

ads difference by Gang Wang

CHINA

 In my opinion,ads in china pay more
attention to its  favor and quality
of its origin material.
Maybe it's because
chinese is particular to the favor and the
quality  of the drink.

                                                  

  
In China,people prefer juice ,not coke.
Because they think juice benifits more
to health.

 
                        






U.S



However, in U.S ,people care more about
how many calories they contain.And ads
always presents a feeling of enjoyment and satisfaction .All the ads are in the same form.It's boring!




But in the world of CocaCola,it presents different
ads.They show me the history of CocaCola.All the
ads in different times.They are interesting and moving.
It's the unity  that maintains  the  success
of this tremendous transnational company.

Through the efforts of several generations ,it spread all

over the world and has almost 60different favors.It's

so amazing!

                                             That's all,  thank you!

 

Ads from Yangchao

These are  coca-cola adverstisements I saw in Atlanta .

It is simple. It tells us the price and quality .




.This ad uses  the abstract picture to make it distinctive .It is funny and impressive.














This is a Chinese herbal tea advertisement .This is a popular advertisement in China . We can see it everywhere .It uses Chinese lucky color red to make it easier to be accepted by the audience .

Comparing the two kinds of advertising , I think American ads may be more simple and creative , and Chinese ads may use more rhyme . But both are designed to make the audience remember their products easily . They are different because they are from different cultures .

coca cola from Zhangkun

American Popular culture

The difference between China and other countries

China

This is a video about coca cola in China.

link: https://www.youtube.com/watch?v=jcD8rlM9Vew

There are lots of Chinese elements in the advertising.
Lots of advertising with coca cola in China about New year.
And the coca cola in China like use the famous people in their advertising.
They also like use the firework .
The coca cola like the red color , and Chinese like red too .Red is a festive and prosperous in China meant .
So lots of people like coca cola advertising in China .

Other

This is a video about coca-cola  in other country.

link: http://www.youtube.com/watch?v=6uFQAqwbwSg

I think is very funny and interesting.
And a lot of different with the china. They always use some jokes and
something funny.
They like use the normal people . It is very different with China.
And they have many innovation. This is the thing we should learn.
They are some culture different with China.
And it can help me to know the other country.

I know lots of thing in this course , 

I love this way to have a course .